About
WGSN helps fashion brands figure out what consumers will want before they know it themselves. The platform combines expert trend spotting with AI analysis to predict colours, styles, and consumer behaviours 18-24 months ahead. Fashion teams use it to plan collections, make buying decisions, and avoid producing items that won't sell. WGSN's forecasters track everything from runway shows and street style to social media patterns and cultural shifts, then package it into actionable insights that brands can actually use for their business strategy.
features
- Trend Forecasting - Expert predictions covering fashion, lifestyle, and consumer behavior 18-24 months ahead
- Color Intelligence - AI-powered color analysis tracking runway trends and seasonal palette development
- TrendCurve Analytics - Proprietary AI that measures trend momentum and predicts staying power
- Fashion Buying Tools - Dedicated platform helping buyers understand product direction and investment levels
- TikTok Analytics - Social media trend analysis measuring viral content's commercial potential
- Global Research - On-ground insights from trend spotters in major fashion capitals worldwide
Use cases
Pros
- Industry-leading accuracy with over 25 years of forecasting expertise
- Combines human insight with AI analytics for comprehensive trend intelligence
- Global perspective with local market nuances and cultural context
- Helps prevent costly overproduction by predicting trend longevity
- Covers multiple product categories from fashion to lifestyle and beauty
- Real-time updates keep brands current with rapidly changing trends
- Trusted by major global brands for strategic planning and decision-making
Key info
Always check the vendors website for the most up-to-date pricing.
Pricing type
Unknown
Pricing overview
Pricing not public
Starts at
Free trial
Yes
No
Free plan
Yes
No