WGSN

WGSN helps fashion brands figure out what consumers will want before they know it themselves. The platform combines expert trend spotting with AI analysis to predict colours, styles, and consumer behaviours 18-24 months ahead. Fashion teams use it to plan collections, make buying decisions, and avoid producing items that won't sell. WGSN's forecasters track everything from runway shows and street style to social media patterns and cultural shifts, then package it into actionable insights that brands can actually use for their business strategy.